Who is Her?

October 29, 2019

I was born in Nagpur, India, raised in Perth, Australia and currently am based in one of the world’s most liveable and lively cities, Melbourne.  I moved here 5 years ago when embarking on a career opportunity; what I found instead was the beginning of a much bigger adventure than I ever thought possible.

As I began to throw myself into my professional life, working for a leading global Management Consulting firm, the term “work-life balance” felt like another buzz word being thrown around and far from reality.

I began searching for a ‘go-to’ business journal recommending all the things I was interested in, tech and design; finance conversations; lifestyle; health and wellness; and, of course, fashion. I quickly realised there was no single publication (neither on nor offline) that appealed to me. So, I created one.

Her Economy is a platform designed to educate, engage and empower the career-minded woman who’s always on the move through expert opinion, lifestyle, wellness, money, tech, food, style and beauty news. Her Economy is my way to share all the thoughts, ideas, collaborations and design concepts I’ve had along my journey in the hopes it will be of some assistance to like-minded women.

My Personal Economy

I have a Bachelor in Psychology, Criminology & Justice and a Masters in Human Resource Management. My work draws a constant stream of questions across HR, tech, product and change management, employee experience in the future world of work and workplace wellness.

But it’s not all work. My economy also speaks to aesthetic- and style-minded individuals. I favour instinct over fashion trends and value pieces that are both sentimental and timeless – pieces that can be reworked effortlessly from one season to the next.

As a minimalist, I prefer subtle tones and delicate fabrics, styles that are soft, neutral and intentional. My wardrobe has no place for prints or patterns. For me, it’s always waist clenching silhouettes and high heels. You’ll find colourful cocktail rings, dainty bracelets and androgynous timepieces in my jewellery collection.

Tinkering in all kinds of tech and gadgets for as long as I can remember, my fascination with the Internet of Things (IoT), coding, tech, design, and content curation, has enabled me to become equal parts blogger and coder.

While I get a lot of satisfaction from my career and professional journey, I value my playtime just as much. Free time is a luxury.

When I have it, I love spending time exploring the city, meeting new and interesting people, fine-tuning my ballet technique, making raw chocolate truffles or sipping tea while reading LinkedIn, Time, Fast Company and Vogue. And, no matter how busy my day I’ll always find time to visit  Gelato Messina.

There truly is no stronger bond than when women support women. My hope is for this platform to become a place where we can all learn, flourish, find support and be entertained together.

The rise of Her Economy is a movement that illustrates the improvement of female socioeconomic status, providing a means for women to have a voice and exercise more control over their careers. I hope to share news, recommendations and tips that have helped me navigate my way through all aspects of life, one chapter at a time.

Her Economy Founder

You Might Also Like


  • Avatar
    Reply Hara Sahoo June 28, 2019 at 5:08 am

    good stuff Ashlee, thats great content

    • Avatar
      Reply Her Economy June 30, 2019 at 12:34 pm

      Thanks so much Hara, happy to read you enjoy 😊

    Leave a Reply