Photography by Her Muse @ricezhangg Los Angeles, California
The definition of clean beauty is shaped by experience which varies from one brand to another. While offering natural elements in a scarce measure and a very generously high price is clean beauty for one brand, green intermediaries at a justified price is the definition of the latter for another brand.
As much as we would desire for it to be natural and clean, it might be played dirty in terms of brand image and luxuriating what does not hold much significance.
Clean beauty is the form of beauty in its authentic form. Any product that is kind to your skin, your pocket and a bauble of nature can be categorised as clean beauty. To be well versed with the notion of wellness is one thing but to be wise to implement it in our skincare and routine is another.
The definition of this phenomenon doesn’t limit itself to incorporating fancy products into your regime. It could be as simple as substituting the pigmented lip balm with a buttery beetroot concoction or replacing the very exuberant rice serum with a simple rice starch water. In short, clean beauty begins where the use of parabens, sulphate and their sibling chemicals end. It is a curation of earthy extracts, the flora, the fruits which is comparatively very less harmful.
Let us present her collection of curated clean beauty products to assist you in reciprocating not only to your skin but also to the environment.
Formulation – pink clay and pomegranate enzymes
Product- Tata Harper Resurfacing Mask
Functionality- This mask is made with 100% natural ingredients. It provides gentle exfoliation and a radiant complexion without harsh chemicals. It’s also suitable for sensitive skin.
Formulation – Cruelty-free
Product – Ilia Beauty Limitless Lash Mascara
Functionality – Ilia’s mascara is a clean alternative to conventional mascaras. It offers a buildable, lengthening, and volumizing formula without using synthetic dyes, parabens, or phthalates. Plus, it’s cruelty-free.
Formulation – Organic coconut oil, beeswax, and jojoba oil
Product – RMS Beauty “Un” Cover-Up Concealer
Functionality – RMS Beauty’s concealer is renowned for its clean and minimalist ingredient list. It provides coverage while also nourishing the skin. It’s free from harmful chemicals and synthetic preservatives.
Formulation – Vitamin C (L-ascorbic acid) along with antioxidants and fruit enzymes. Product – Drunk Elephant C-Firma Day Serum
Functionality – This clean beauty serum is designed to brighten the skin, improve signs of ageing, and protect against environmental stressors. Drunk Elephant is known for its commitment to using clean and effective ingredients.
Formulation – Blue tansy oil and fruit enzymes
Functionality – Herbivore’s mask features natural ingredients. It’s formulated to gently exfoliate, clarify, and soothe the skin, making it suitable for acne-prone or sensitive skin types. The brand emphasises simplicity and purity in its products.